Managing your craft beer sales and marketing doesn’t need to be complicated. But, you do need to be smart about your strategy so you can make the most of your craft beer market share.
Consider how the top craft brands are reaching new growth goals this year, like Colorado-based Oskar Blues Brewery, which is poised to distribute across all 50 states by mid-2016 thanks to its aggressive distribution plan. Similarly, Michigan-based Bell’s Brewery has recently expanded its distribution footprint across the Midwest and South. Seattle-born Fremont Brewing has taken the slightly different — yet still successful — approach of “going deep rather than wide.” That is, they have increased their production facilities but have not expanded their geographic footprint much beyond the Pacific Northwest.Read More